Reports

Virtual reality for brand marketing and product showcasing With VR widely accepted to change the way consumers interact with digital content over the next few years, questions still remain as to where the biggest use cases will be beyond gaming. With input from Audi, REWIND and more, this paper looks at how brands and others are currently using VR to engage consumers – and what the future holds in this rapidly evolving area. View Report
VR Investment - Is now the time to bet big on virtual reality? Could those who don’t get into VR now be left behind? Where are the biggest investment opportunities coming from – both regionally and by type? Which technologies are worthy of investment? How will VR be driven forward in the short to medium term? View Report